It is a feature of Google. Google Map Pack is an improved search option that displays results from searches as maps, with business listings, and is displayed over the traditional blue-link organic results on Google. Finding a place in it isn't simple as its appearance is based on various factors - however you can implement best practices to improve local SEO and increase chances of being listed in it for search terms that are relevant to your business.
Google considers a variety of aspects when deciding on the businesses to include on its map pack, including reviews and claims made on the listings, and how well-designed a business's website is, and how well-designed a business's Google Business Profile are, among other things.As being featured within the Map pack, it can boost phone calls, foot traffic and overall business growth for your company. It also gives your brand the opportunity to establish its reputation while giving it an edge over competitors who don't rank.
Be aware it is important to note that Map Pack is distinct from traditional SEO by using its own algorithm and optimizing strategies. To get higher rankings in the Map Pack, you must optimize every aspect of your Google Business Profile (GBP), seek positive customer reviews actively and create local landing pages using DataPins.
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Start optimizing the GBP (Google Business Profile) now to boost its chances of ranking on the Map pack! Your aim should be to enhance your location details as well as high-quality images and written descriptions that outline the products or services in detail and in depth. Also ensure all NAP (name, address and number) information is constant across all platforms (this is applicable to your website and the social channels).
Backlinks can play an integral part in how a business ranks in Google Maps packs as they play an essential role in driving outcomes over the long run. They can be created by focusing on local keywords through the creation of content that focuses on local SEO keywords, and acquiring links from related industry websites. Though this approach might take more time and effort up front, it often yields the most long-lasting outcomes.
Quality website along with Google Business Profile design also have a significant impact on how well businesses rank in the Map pack. Therefore, you should use the Hike SEO software to keep track of the progress of your website and make any necessary adjustments. Being featured in relevant search terms' Map packs can increase the amount of traffic, visibility and even success for a small-medium sized business which ultimately leads to improved longevity of operations and greater revenue for the business itself.
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